This client* needed an entire Brand designed for their new startup restaurant business. The restaurant is a Food Truck, selling charcuterie and wine. They needed a logo, colour palette, fonts, stationary, signage, menus and merchandise designed.
The client asked for an elegant but casual feel, they wanted "upscale food from a truck" to come across in the branding and items. They wanted some cutting board and food images incorporated for the truck wrap, and the color of dark wine in the logo.
After doing a lot of research on food trucks, restaurant branding, and charcuterie, I created some preliminary sketches for the client to approve, and we moved forward with creating their brand and imagery.
I created the logo and chose the fonts and colour palette with their requests in mind, then created the signage, stationary, menus, merchandise and Brand Style Guide, for an product that created an upscale environment to sell charcuterie and wine from a truck!
*This restaurant creation and branding was completed for a project in my Graphic Design Technology college diploma.